“The younger, more hip, and more diverse stable of commentators that is the public face of the National Rifle Association in their new media properties seems to terrify the anti-gun left, and they’ve gone after them with a vengeance that they typically reserve for minorities that dare leave the liberal plantation.”
via Why the “New NRA” Terrifies the Political Left – Bearing Arms.

It not just the “younger” voices of the NRA. Two cases in point. April, 2013, the United States Senate voted down every single anti-Second Amendment bill, proposed by Obama and friends. It was a grassroots effort by millions of gun owners, who were not all NRA members. They shutdown the Washington phone lines and sent emails and mail. They let congress and Obama, know that the law abiding gun owners are tired of being used as a scapegoat by the left. Second case: When Colorado State Senate leaders told their colleagues to vote for gun and magazine capacity restrictions, and ignore their constitutes, Colorado law abiding gun owners at the grassroots organized, and recalled two of those Senior Senators, and another resigned. We are tired of our God given rights, affirmed by the Constitution, being screwed with, and we are NOT going to let it happen again.