Douglas McIntyre of Yahoo.com think’s the ARX100 is “unusually powerful.”

It takes a special kind of stupid to be so drawn in by the typical marketing BS of a manufacturer. But his classic media bias shines through in the opening paragraph of his recent financial article for Yahoo.com.

Gun company Beretta is tone deaf when it comes to calls for restrictions on powerful guns sold in the United States. It must be the chance to make money.

Beretta’s website carried an announcement that the ARX100 is "shipping now." Beretta markets the rifle as "Italian Design — American Built." Regardless of its origins, the gun is unusually powerful.

via Beretta’s New Super Rifle – Yahoo Finance.

In reality, there’s nothing revolutionary or extra ordinarily powerful about the ARX100. It’s just another .223/5.56mm, modern, semi-automatic rifle. Beretta USA is doing anything it can to gain new customers after the parent company threw Italian gun owners under the bus a few years back. That bad press translated in the US far better than Beretta USA might have liked and negatively impact sales that were already on the decline, even at the height of the 2013 buying frenzy following the murders at Sandy Hook. At $1,950 it is not “reasonably” priced to anyone who knows the firearms market and most of us know, guns and ammo are separate purchases.

-GM